Show, Don’t Tell: How Product Demo Videos in Manufacturing can Increase Sales


n the realm of manufacturing, the adage 'show, don't tell' takes on a new level of significance. With products often being complex and feature-rich, the challenge lies in effectively communicating their benefits and functionalities. This is where product demo videos come into play, serving as a powerful tool in bridging the gap between manufacturers and their audience. At MFG Video, we specialise in transforming product features into engaging video content.

Why Product Demo Videos?

Demo videos provide a dynamic and comprehensive way to showcase a product’s features, applications, and benefits. According to a survey by HubSpot, 72% of customers prefer learning about a product or service through video. This preference underscores the need for high-quality demo videos in the manufacturing sector.

Enhancing Customer Understanding and Confidence

Product demo videos go beyond mere promotion; they educate potential customers, providing a clear understanding of how the product works. This understanding builds confidence in the purchase decision, as highlighted in articles by Marketing Week.

Tailored to Audience Needs

Understanding the audience is key to creating effective demo videos. Whether it’s a technical audience requiring in-depth explanations or a general audience needing a simple overview, customising the content to fit the viewer’s knowledge level maximises impact.

Showcasing Real-world Applications

Demonstrating a product in a real-world scenario can significantly enhance its appeal. By showing how the product solves actual problems or improves efficiency, demo videos can effectively illustrate its value to potential customers.

Product demo videos in manufacturing are not just about showcasing a product; they are about telling a story, one that resonates with the viewer and leaves a lasting impression of the product’s value. At MFG Video, we pride ourselves on creating demo videos that not only inform and impress but also drive results.